FACULTY OF AGRICULTURE

HCM 237

FBQ1: Every organization desires his business surroundings to be --------------------

Answer: Attractive

FBQ2: Geographical area in hospitality industry is a variable used to segment both ------- and Food service market

Answer: Accommodation

FBQ3: In deciding what course of action to take, the manager must consider the -------------- and Reliability of the findings

Answer: Validity

FBQ4: ------------ data are gathered directly from the subjects.

Answer: Primary Data

FBQ5: ------------- data deals with information that had been previously collected

Answer: Secondary

FBQ6: Secondary data can be ------- or  External to the organization

Answer: Internal

FBQ7: Disposable income is linked in to --------- class

Answer: socio- economic

FBQ8: Hospitality industry is known as the business that can identify with the core products that satisfy the demand for accommodation,  beverage and ----------- away from home

Answer: Food

FBQ9: External secondary information is available from a large number of source such as marketing research, firms, government, educational institutions, international sources and ----------------

Answer: Other publications

FBQ10:  -------------- is associated with liquidating assets

Answer: Harvest strategy

FBQ11: Since question-marks drain resources in the longer term unless their market share can be improved, suggest an alternative strategy -----------------

Answer: Investment strategy

FBQ12: Self-esteem, self-actualization, self-accomplishment and ------------------- are Maslow 5-level hierarchy of needs.

Answer: Self-fulfilment

FBQ13: One important goal of marketing is to provide customer --------------

Answer: Satisfaction

FBQ14: The first level of the Hierarchy of needs is -------------need.

Answer: Physiological

FBQ15: Top management demonstrate their level of  ______ or denial of a plan by Monetary support.

Answer: Acceptance

FBQ16: Total Quality Management (TQM) is part of marketing concept. True OR False

Answer: True

FBQ17: -------- involves planning, implementation and control of sales force activities.

Answer: Sales

FBQ18:  Marketing is the business function that identifies current unfulfilled ------------- and Wants.

Answer: Needs

FBQ19: Business Travellers, Holiday Traveller and Group traveller are the most common variables used to segment hospitality markets. True OR False.

Answer: True

FBQ20: _______ can be defined as selling and advertising on a micro level.

Answer: Marketing

FBQ21: ________ orientation explains why it is important for an organization to focus on Customers for customers’ satisfaction.

Answer: Customer

FBQ22: The target of business is to Attract --------- until they become loyal customers.

Answer: Buyers

FBQ23: Buying and selling processes supported by electronic means refers to --------.

Answer: E- Commerce

FBQ24: E-marketing, e- purchasing or e- procurement can be collectively called _____

Answer: E- Commerce

FBQ25: The buying side of e- commerce can be referred to as_______.

Answer: E- marketing

FBQ26: Good information expected from marketing researchers must be ------------.

Answer: Usable.

FBQ27: There are three major steps in target marketing. The first is market________.

Answer: Segmentation

FBQ28: A ______  Market consists of a set of buyers who share common needs or characteristics that the company decides to serve.

Answer: Target

FBQ29: ------------ referred to the short term decisions made when implementing strategy for marketing objectives to be achieved within a given time frame.

Answer: Tactics

FBQ30: ---------- is the aspect of marketing mix that is concerned with informing the target market and others in the channel of distribution about the product.

Answer: Promotion.

FBQ31: --------- is a strategy associated with maintaining a market share of each cow in order to generate strong positive cash flow.

Answer: Milking strategy.

FBQ32: ----------- is not among the characteristics nature of service industry.

Answer: Invariability.

FBQ33: Strength and weakness are identified through ______ ______.

Answer: Customer research.

FBQ34: The Quantitative and  Qualitative are both  ______methods.

Answer: fore-casting

FBQ35: Mutual Profitable Exchange is also referred to as Profit -------------

Answer: Orientation

MCQ1: The product-life cycle has

Answer: Four stages

MCQ2: Which is odd among the  group

Answer: Death

MCQ3: Price is the only marketing mix element that produces revenue. This statement is

Answer: True

MCQ4: Pricing is the least understood of the marketing variables. This statement is

Answer: False

MCQ5: “Non-purposive” is a major problem associated with which of these

Answer: Publicity

MCQ6: It is important to know how much to spend on promotion and how to divide such a budget with the various promotional tools. This relates to

Answer: Budgeting for promotion

MCQ7: Three types of communication problems include the following except

Answer: Variable seeking

MCQ8: When you have a conventional organizational structure, everyone works to please

Answer: The boss

MCQ9: Which is true

Answer: E-commerce is more specific than e-business

MCQ10: An organization can always increase customers satisfaction by

Answer: Lowering profit

MCQ11: What can you say is the major difference between a loyal and satisfied customer?

Answer: A loyal costumer will add value to the company

MCQ12: Which is True

Answer: Offensive marketing costs more than defensive marketing

MCQ13: Studies have shown that it costs ________ as much to create a customer as it does to maintain an existing one

Answer: Four to six times

MCQ14: On the average, one satisfied guest will tell __________, while a dissatisfied guest will tell __________ or more people

Answer: Five others, ten

MCQ15: When designing a website

Answer: One must not forget the customers and the importance of communicating with them in the method they desire

MCQ16: Next year’s marketing plan begins

Answer: The day the year’s plan is approved

MCQ17: An ideal business is the one with______.

Answer: Major opportunities and low threats

MCQ18: A major business is one with

Answer: Low in opportunities and threats

MCQ19: CRS as used in HCM 237 is an acronym for

Answer: Computer Reservation System

MCQ20: Recurrent marketing problems includes the following except

Answer: Whether to launch a new food and beverage format

MCQ21: Which is odd amongst the list

Answer: Monovariate

MCQ22: Which of these would eat-out more frequently

Answer: Extended family

MCQ23: Which of these is more likely to increase spending on restaurants when they receive a salary increase

Answer: Single women

MCQ24: Singles spend heavily on______.

Answer: Entertainment

MCQ25: Which of these is the odd among the list for SBU

Answer: Planning

MCQ26: Marketing can be defined as

Answer: Selling and advertising on a micro level

MCQ27: A customer is seen as

Answer: Central to a few things

MCQ28: Marketing involves

Answer: Everyone

MCQ29: Creating a customer means

Answer: Finding a product or service that a number of people need or want

MCQ30: The greatest challenge of marketing is

Answer: Making buyers become customers

MCQ31: Selling is a technique of

Answer: Getting people to exchange their cash for your product.

MCQ32: Marketers have discovered that what puts them in business is not the capital they put together such as: land, labour, money and entrepreneurial skills but the buyers that make unrepeated purchases.

Answer: False

MCQ34: Customers are always right. This statement is

Answer: True

MCQ34: The target of business is to                      until they become loyal customers

Answer: All of the options

MCQ35: Who is responsible for finding out what the customer’s requirements are, presents exactly that or exceed it.

Answer: Management

ANP 201

MCQ1: An individual which cntains only one allele at the allelic pair is refered to as

Answer: Homozygote

MCQ 2: The specific allelic combination for a certain gene or set of genes is called

Answer: Genotype

MCQ 3: The nitrogen base in DNA is

Answer: Thiamine

MCQ 4: Ribose is the sugar found in

Answer: RNA only

MCQ 5: Adenine, Guanine, Cytocine are nitrogen bases for DNA and RNA

Answer: True

MCQ 6: A strand of DNA is made of four building blocks abrevated as A, T, G, and C

Answer: True

MCQ 7: Flow of information from DNA to RNA is called

Answer: Transcription

MCQ 8: The informational DNA segments that make up genes are called

Answer: Exons

MCQ 9: A mutation is a change in

Answer: DNA

MCQ 10: Mutation happens for several reasons

Answer: True

MCQ 11: rDNA stands for recombinant DNA

Answer: True

MCQ 12: An endonuclease is an enzyme that cuts duplex DNA in the middle

Answer: True

MCQ 13: DNA is sometimes called the

Answer: the blue print of life

MCQ 14: Nucleotides are also called bases

Answer: True

MCQ 15: Genes are small segments of a long molecule called DNA

Answer: True

MCQ 16: Most genes come in pairs and are made of strands of genetic material called

Answer: DNA

MCQ 17: Genes are organized structure called

Answer: Chromosomes

MCQ 18: DNA replication is semi-conservative

Answer: True

MCQ 19: An animal whose hereditary DNA has been augmented by addition of DNA from a source other than parental germplasm is called

Answer: Transgenic animals

MCQ 20: Artificial insemination technology use is still more generally associated with dairy cattle than other domestic animals

Answer: True

MCQ 21: Heyduck and Hennerberg discovered the large-scale use of yeast in food industry

Answer: True

MCQ 22: Fermentation to produce foods fermentation is the ancient biotechnological discovery

Answer: True

MCQ 23: The advances in recombinant DNA technology have occurred in parallel with the development of genetic processes and biological variations

Answer: True

MCQ 24: The invention of better microscopes allowed biologists to discover the basic facts of cell division and sexual reproduction in the year

Answer: 1820's

MCQ 25: The discovery of certain traits showing up in offspring without any blending of parent characteristics was made by

Answer: Mendel

MCQ 26: The specific allelic combination for a certain gene or set of genes is reffered too as

Answer: Genotype

MCQ 27: An allele whose expression is suppressed in the presence of a dominant allele is referred to as

Answer: recessive

MCQ 28: A cross between parents that differ at a single gene pair is referred to as

Answer: Monohybrid

MCQ 29: The cross of an F1 hybrid to one of the homozygous parents is referred to as

Answer: Back cross

MCQ 30: The cross of any  individual to a homozygous recessive parent is referred to as

Answer: Test cross

MCQ 31: Nucleic acids were discovered in

Answer: 1868

MCQ 32: DNA is sometimes called

Answer: Blue print of life

MCQ 33: DNA is a long, but narrow string-like object

Answer: True

MCQ 34: A one foot long string or strand of DNA is normally packed into a space roughly equal to a cube 1/millionth of an inch  on a side

Answer: True

MCQ 35: Information is stored or encoded in the DNA polymer by the pattern in which the four nucleotides are  arranged

Answer: True

FBQ1: The genes for interdependently assorted traits are located on different ……………

Answer: Chromosomes

FBQ2: A nucleic acid is a long molecule made up of smaller molecules called _________________

Answer: Nucleotides

FBQ3: A strand of DNA is made up of tiny building blocks. True or False ____________

Answer: True

FBQ4: If the DNA doesn't encode anything, it is called ______________

Answer: Junk DNA

FBQ5: Three kinds of RNA are identified, the largest subgroup being_____________

Answer: mRNA

FBQ6: The size of rRNA molecules varies, but is generally less than a thousandth the size of_______________

Answer: DNA

FBQ7: The ----------------- (1980) define biotechnology as the application of biological organisms, systems or processes to the manufacturing and services

Answer: Spinks

FBQ8: Harrisson made the beginning of animal tissue culture technique in ---------------------------using frog tissue

Answer: 1970

FBQ9: ----------------is referred to as an individual which contains only one allele at the allelic pair

Answer: Homozygote

FBQ10: --------------- is referred to as flow of information from DNA to RNA

Answer: Transcription

FBQ11: ---------- are small segments of a long molecule called DNA

Answer: Genes

FBQ12: These number and order of the bases spell out the language known as the -----------------

Answer: Genetic code

FBQ13: Gametes are produced by a process called ---------------

Answer: Meiosis

FBQ14: A key feature of meiosis is the exchange of chromosome pieces which occurs in the first division of this process, called

Answer: Recombination

FBQ15: ------------ is the process where DNA makes a copy of itself.

Answer: Replication

FBQ16: Separation of a portion of the double helix takes place at a site called

Answer: Replication fork

FBQ17: DNA replication is ----------------

Answer: Semi conservative

FBQ18: ------------------------- is the code used to produce proteins.

Answer: DNA

FBQ19: The message encoded in RNA is read in three-letter words called -------

Answer: Codons

FBQ20: A cell's protein synthesis takes place in organelles called -------

Answer: Ribosomes

FBQ21: Hereditary mutations are inherited from a  ------------

Answer: Parent

FBQ22: Somatic mutations that happen in a single cell early in embryonic development can lead to a situation called -----

Answer: Mosaicism

FBQ23: ---------------- are essential to evolution; they are the raw material of genetic variation

Answer: Mutation

FBQ24: Protein-coding DNA can be divided into -----------

Answer: Codons

FBQ25: Cloning ----------------------------- can be done in unicellular microbes like E. coli, unicellular eukaryotes like yeast and in mammalian cells grown in tissue culture.S

Answer: In vivo

FBQ26: .------------------- are molecules of DNA that are found in bacteria separate from the bacterial chromosome

Answer: Plasmids

FBQ27: PCR is an abbreviation for --------------

Answer: polymerase chain reaction

FBQ28: DNA fragments of different sizes can be separated by an electrical field applied to a ------------

Answer: Gel

FBQ29: The DNA from crime-scene evidence or from a reference sample is cut with something called -------------

Answer: Restriction enzyme.

FBQ30: -------- consists of recovery of eggs from the ovaries of the female then maturing and fertilizing them outside the body until they are ready for implantation into foster females.

Answer: in vitro

FBQ31: ------------- has been used to introduce foreign genes into the animal genome or, alternatively, to knock out selected genes.

Answer: Genetic engineering

FBQ32: ------------- technology now provides an alternative route for cell-based transgenesis in domestic species, offering new opportunities for genetic modification.

Answer: Nuclear transfer

FBQ33: --------- remains one of the most economical means of preventing specific diseases.

Answer: Immunisation

FBQ34: Recombinant bovine somatotropin (BST) is a genetically engineered synthetic analog of the …………hormone.

Answer: Natural growth

FBQ35: ----------------------- the sheep was created in Scotland in 1997 by the nuclear transfer technique

Answer: Dolly